UNCC Library Case Study

Jun 19, 2019
Resources

Introduction

Welcome to the UNCC Library Case Study, where we unveil the remarkable success of Raleigh SEO in improving the online visibility and organic search rankings of the UNCC Library website. As a leading provider of SEO services in the business and consumer services industry, our team at Raleigh SEO was determined to push the boundaries of search engine optimization and produce outstanding results. Read on to learn more about our effective SEO strategies and the successful outcomes achieved for our clients.

Background

The UNCC Library, an essential academic resource for students and faculty at the University of North Carolina at Charlotte, approached Raleigh SEO with the goal of enhancing their online presence and attracting more organic traffic to their website. The library had a wealth of valuable resources and information, but they needed assistance in ensuring that their website would rank highly in search engine results pages (SERPs) to reach their target audience effectively.

Challenges and Objectives

When analyzing the UNCC Library's website, we identified several key challenges that needed to be addressed for them to achieve their objectives:

  1. Low organic search rankings: The website was not ranking well for important keywords related to academic resources and library services.
  2. Competitive industry: Many other libraries also strive to improve their online visibility and attract visitors, posing a challenge for standing out in search results.
  3. Limited web presence: The UNCC Library's website needed to be optimized to establish a strong web presence and gain authority within their niche.

Strategy

Our team at Raleigh SEO developed a comprehensive and tailored SEO strategy to address the challenges faced by the UNCC Library. Here are some of the key steps we undertook:

Keyword Research and Optimization

Thorough research was conducted to identify relevant keywords with high search volumes and low competition. By incorporating these keywords strategically throughout the website's content, meta tags, headings, and URLs, we aimed to enhance the website's visibility and increase its chances of ranking highly in SERPs.

Content Enhancement

We worked closely with the UNCC Library team to enrich their existing content and develop new, informative articles and blog posts. By creating valuable content centered around relevant keywords, we aimed to establish the UNCC Library as a authoritative source of information and improve the overall user experience.

On-Page Optimization

We optimized various on-page elements such as meta tags, heading tags, alt attributes for images, and internal linking structures. This optimization aimed to make the website more search engine friendly and improve its chances of ranking higher in SERPs.

Link Building

We implemented a strategic link building campaign to increase the number of high-quality backlinks pointing to the UNCC Library's website. By acquiring backlinks from reputable and relevant websites, we aimed to boost the website's authority and credibility in the eyes of search engines.

Technical SEO Improvements

We conducted a thorough audit of the website's technical aspects, addressing issues such as site speed, mobile-friendliness, and URL structure. By optimizing these technical elements, we aimed to improve the overall user experience and contribute to higher search rankings.

Results and Achievements

The implementation of our comprehensive SEO strategy yielded remarkable results for the UNCC Library:

Significant Increase in Organic Traffic

Within just six months, the UNCC Library experienced a substantial increase in organic traffic. By optimizing the website for relevant keywords, enhancing its content, and implementing effective SEO techniques, we were able to attract more visitors actively searching for academic resources and library services.

Improved Search Engine Rankings

The UNCC Library's website achieved significantly higher search engine rankings for important keywords and phrases. This increased visibility enabled them to reach a wider audience and establish their presence as a leading provider of academic resources in their field.

Enhanced User Experience

Through content optimization and technical improvements, we were able to enhance the overall user experience on the UNCC Library website. Visitors found it easier to navigate, access relevant information, and make use of the library's resources. This led to increased engagement and prolonged website visits.

Conclusion

The UNCC Library Case Study showcases the remarkable ability of Raleigh SEO to significantly improve the online visibility and organic search rankings of our clients. By implementing a tailored SEO strategy, which included extensive keyword research, content enhancement, on-page optimization, link building, and technical SEO improvements, we achieved outstanding results for the UNCC Library. Our commitment to delivering exceptional SEO services in the business and consumer services industry allows us to consistently exceed our clients' expectations. Contact Raleigh SEO today to discuss how we can help your business elevate its online presence and outrank your competitors.

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